Worldspace Radio ads appear on Bangalore’s Radio City FM and SpiceJet ads appear on Indian Railways website. Sriram feels that this amounts to direct competition. By the time the affected brands realize this it might be too late.
A Little Wit. A Little Wisdom. Lots of India.
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David Mercer
Aug 12th, 2005 at 11:20 am | #
Here in the US while watching cable TV you’ll see all kinds of ads for satellite TV service, in direct competition with the cable system you’re watching the ad on! The ads were bought from the network, not the cable system operator, so this kind of thing happens here all the time.