Jayesh writes how determining the coolness factor divides the world into two distinct spheres – Theatre of Perception and Sphere of Reception.
"Saif Ali Khan is after all a Maharaja’s son even though he wears baby pink T-shirts in Salaam Namaste…A dad who names his son Ramanathan Kosarapalli has killed almost 80% of his son’s coolness potential. Unless the son manages to change it to Rock during his college days."










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