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Product placement

- “It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife. Such men register on shaadi.com.”
- “As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect. Then, his family sprayed some Baygon on him.”

Prufrock comes up with the idea of product placement in existing literature.

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