Poor people – at the bottom of the pyramid (BOP) – represent a very attractive market opportunity. The ‘BOP proposition’ argues that selling to the poor can simultaneously be profitable and help eradicate poverty. This is at best a harmless illusion and potentially a dangerous delusion.
Aneel Karnani points us to his paper that argues against the BOP phenomenon. Atanu Dey, the blogosphere’s resident economist critiques Karnani’s paper.
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