Anant Rangaswami deplores the cheap pricing of newspapers, and believes that cheap newspapers endanger freedom of speech.
A Little Wit. A Little Wisdom. Lots of India.
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50 Paise Newspapers Endanger FoS
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:)
Dec 10th, 2006 at 11:36 pm | #
Anant dude,
If ‘300% more oxygen’ is an artificial USP, what according to you is a ‘true’ USP? The word ‘true’ lot of times is used to cover a handicap. A handicap of expression. You know, true love, true friendship, true whatever.. even true USP.
“No well thought-through business plans. No great differentiator. Artificial positioning and artificial USPs rule.”
Well, wake up to the reality buddy. Every major media launch is a clearly thought through business plan, executed by the finest of the brains in this country (or world). Whether its TV9 or Times Now or ETV2.
And there is nothing called ‘artificial positioning’. This is not a state sponsored media. It is free market. If you like it, you buy it.
How in the world does a cheap newspaper endangers freedom of speech? In a world where pigs can fly? :)))