People spend the most in a railway station for food and beverages. So an Ad for Coke or Pepsi with some offer on prizes would fit the ticket well. Again a burger or pizza ad will also workout well, provided a point of sales unit is present near the station, as having them inside a moving train is very convenient than eating a dosa or chappathi.
Siva discusses how the Railways can fully exploit the advertising potential of train tickets.
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