Every employee has a personal and professional life. In his personal life he will have many interactions with people. Many times the talk may veer towards the organization where a person works and the products and services of the organization. What an employee will speak in these personal interactions may have an impact about the perception of a brand in the mind of the other person. And through this channel of personal interactions, a number of things may be said about the brand to a number of people and affecting the perception of the brand in question. Do organizations give thought to this phenomenon of personal interactions of the employees about the brand and how it may impact them?
Mayank Krishna has an interesting post on how employees can serve as brand ambassadors.
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