What’s In A Name?
A Rose by any other name smells the same, but will it sells the same? May be. But people do believe, changing their names will change their fortunes. They consult the numerologist or astro nameologist and add another e/h/i to their names to drive away all the bad luck. Even corporations across the globe are not an exception to this, as they do indulge in changing the brand names to drive out the bad perception from the minds of consumer.Kentucky Fried Chicken changed its name to the abbreviated form KFC, as the name fried gets associated with high fat and less nutrition value. So now what this KFC means? It do not have any expansion. KFC is just KFC, that’s it. No Chicken, No Fried, No Kentucky, as they have problems with all the three words.
Siva comments on the recent Apple-Cisco iPhone naming controversy.
























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