DesiPundit

Ravi Mhatre at Lightspeed Venture Partners talks about seven mechanisms that companies have used to successfully “go viral�.

3) Widgetopia. Reid Hoffman refers to this as “invading a community�. Rockyou (a LSVP Portfolio company), Slide, Photobucket, Snapvine and others have done a great job here. Increased penetration in an existing community makes it more likely that a new user will see one of your widgets and want to get something similar. Increasing returns to scale means that the big get bigger faster.