Ravi Mhatre at Lightspeed Venture Partners talks about seven mechanisms that companies have used to successfully “go viral�.
3) Widgetopia. Reid Hoffman refers to this as “invading a community�. Rockyou (a LSVP Portfolio company), Slide, Photobucket, Snapvine and others have done a great job here. Increased penetration in an existing community makes it more likely that a new user will see one of your widgets and want to get something similar. Increasing returns to scale means that the big get bigger faster.
Comments
Comments are closed on this post.