Filmiholic wonders if the Bollywood biggies are even aware that there’s a new audience for Hindi films – non-desis living in United States who are hooked to our masala movies –
We know there are others out there like ourselves, but I began to wonder, do the people at Yash Raj pictures or the local Indian cinema know we exist and do they care? Do they want our dollars and our eyeballs and those of others like us? Or is it not necessary to court the firangi flock, when you are in the largest movie industry in the world with a population of one billion possible consumers plus the diaspora population in everywhere from Iceland to Ireland, and the big pockets of desis in the Middle East, UK and US as well?
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