The issue maybe done to death, but since we haven’t seen the end of it, Ultra Violet on the fairness, loveliness and women.
Fairness cream advertisements repeatedly drum in the message that only someone who is fair can find a boyfriend, get married or be successful at work and woe betide the parents of a girl who is dark skinned. It is surprising that this socio-cultural obsession with an ancient stereotype continues to prevail in forms both extreme and subtle.
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