Santosh is not satisfied with the only desi music station on satellite radio, channel 159 ATN Asian Radio.
Their programming needs some serious upgrading to be at the level of a satellite radio station and to appeal to a wider variety of audiences. Talk shows, news, current affairs, finance, sports (cricket, in particular, preferably live) are some of the things that would fit in well should they choose to upgrade. Being the first South Asian channel on satellite radio, they have the potential to draw a sizable audience, maybe they already are. But that audience certainly deserves better, translation we don’t need a clone of All India Radio.
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