It is essential for the IPL honchos as well as those of individual franchises to embrace these blogs because they will generate good buzz. The websites could also introduce a format in the mould of Guardian Sportblogs or Times Online’s Football blog, where by they could get respected writers (or ex-players) to write columns and invite comments from the fan base.
Aditya Ramgopal recommends harnessing the power of the Internet and social media sites in promoting the Indian Premier League. Given the current stone-age thinking of the BCCI, it might be a long way from even considering his ideas let alone implementing them but at least they are out there now.
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