Online Battle of the Indian Supermarkets

There are 7 such stores within the 2 km radius of my house. But since I am planning to move to a different area, I decided to look up their websites and use the store locater to find a store in the new area. But what I soon discovered was that some of these supermarkets don’t even have any official site and the only way to find a store in an area is though local classifieds (Sulekha) , local search engines (Just Dial) , Google maps and Wikimapia.

Raj at Rhythmic Dissonance is disappointed to note that none of India’s supermarket chains have a reliable website. Probably one would blame it on Internet penetration but we have seen that even the allegedly business-savvy IPL sorely lacks an Internet strategy.