Lakshmipathy Bhat tells us how the launch of TOI has heated up media wars in Chennai.
He traces the changing Chennai ,the shifting of Citibank headquarters to the sprouting of multi-cuisine restaurants, the Naarth Indians coming in to the emergence as a manufacturing hub.
Media and blog circles are abuzz with the launch of Times of India’s Chennai edition. The Hindu now has serious competition. While Deccan Chronicle and the New Indian Express do have Chennai editions, I don’t think they are as formidable as TOI when it comes to a fight. Deccan Chronicle played the price game and claims No.2 position and the Indian Express was light years behind in terms layout and presentation.
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