DesiPundit

Maami comments on the recent controversies about  clothes worn by actresses at public functions down south. [Hat tip: Adithya]

While the old Dravidian canons proclaim that they stood for women’s empowerment alongside social upliftment, the cultural and gender aspirations were quite opposite. The metaphor went that maatran veedu malligai manakkum (the blossom in the neighbour’s garden smells sweeter). It’s an analogy that hints at the Tamil man’s conquest over the non-Tamil woman, a certain covetousness that he takes as part of his patriarchal privilege. Hence the non-Tamil actress is enjoyed for her fair skin and her uninhibitedness on screen for his voyeuristic enjoyment but also denigrated for indecent exposure.