Cfriend at “Indian Retail Industry” has a mission- to promote and build camaraderie between the public and online retailers in India. In the most recent post, the major players are discussed along side their most effective strategies,
With the prospects of becoming a long-term successful industry, major e-stores like Indiamart, Futurebazaar, Retailsdirect and Indiaplaza are relying heavily on the online retail boom. They are leaving no stone unturned in accelerating the conversion rate of its user traffic. The most bankable factor for drawing in consumers from the offline domain is the ‘convenience’ factor of online shopping.
Comments
1 comment. Leave your comment »
Rajesh Kumar
Jul 23rd, 2008 at 11:45 pm | #
Good post. Like all other things in our country, we have contradictions in our buying behaviour too- and they are here to stay. I am sure there would be adapters and there would be tradionalists and probably both of them in significant measure.